How often are we hit with an idea which is new? I mean, COMPLETELY new. Without some direct or indirect input from our environment. Some conscious or even subliminal stimulus, embedded in the brain.
Sometimes, and hopefully more often, the idea germinates through a conscious effort. Afterall, what we learn, we try to improve and implement. If that learning leads to a new idea, it may not be completely original. And that is fine.
Often, our "new" idea is but a consolidation of existing ideas. Clubbing of two or more, to bring out a novel solution. An innovation, not necessarily an invention. Art in Corporate L&D is direct case to point. Channelizing the artistic outputs of participants into people development deliverables. Allowing for creative expression and harnessing the energy and positivism in solving workplace issues and needs.
Also, is Copy-Paste a bad thing? What works elsewhere, can work with improvement, in later and local markets. Copy and Paste works because the value of the positioning is easy to explain and apply to new markets. Once again, we see Art in L&D used extensively in the west, and after extensive research, launched similar offerings in India. In a way, it is a copy of what already exists. And then, for every NetFlix, we have a Seventymm, for every Groupon, we have a Snapdeal, for every Amazon, we have a FlipKart. And it works.
At the end of the day, customers need better, more differentiated, more engaging offerings. Consolidation and Copy can enhance the customer experience. That's a good thing, right?
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